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Archive for March 2017

A List About What’s So Great About Lists

list, lists

No matter where you look on the Internet, you’ll find dozens of lists. Lists about celebrities, food, influential entrepreneurs, new technology. If you can think of it, there’s probably a list about it kicking around somewhere. So what is it about lists that makes them so clickable? And why are so many businesses (including ours…)…

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5 Books Every Business Owner Should Read

must-read, business books, books, books to read

As a business owner and an entrepreneur, there are tons of ways to seek out self-improvement and better business strategies. From podcasts to blogs to webinars, the Internet offers a wealth of information to learn about how to be successful and take businesses to the next level. But no matter how much technology evolves, there’s…

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Marketing Campaigns for St. Patrick’s Day 2017

Holidays are the perfect excuse to mix up your business’s usual ad campaigns and have a little fun with them – especially a holiday as joyous and good-natured as St. Patrick’s Day. With shamrocks, leprechauns, pots of gold, and more to choose from, Irish culture offers plenty of opportunity for your business to create a…

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Marketing in the Age of the Informed Consumer

Gone are the days where a consumer’s purchases were driven by catchy radio jingles and attention-grabbing TV ads. So long to times when what a customer knew about a product was controlled by what a salesman disclosed. Thanks to the internet, this model has been flipped on its head. Consumers are more informed and educated…

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The Best Social Media Platforms for Your Business

social media, facebook, instagram, twitter, youtube, google+, g+, tumblr, social media marketing

Social media usage is at an all-time high. As of 2016, the average global internet user spends nearly two hours a day on social media. And in 2015, CNN reported that teens are wired into some form of media for nine hours a day. But what does that mean for businesses? Well, that’s two to…

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