3 Ways Drip Campaigns Will Boost Your Sales
When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that the customer is targeted more than once in strategic moments. When being emailed consistently by a company, it is hard to forget about their products and services. Sources indicate that open rates for drip campaigns are about 80 percent higher than single send emails, and average click-through rates are three times higher. Continue reading to learn about three ways drip campaigns will boost your sales.
Provides direct follow-up with potential customers
Drip campaigns are a great tool to use when it comes to following up with potential customers. The initial email typically welcomes the customer and thank them for their interest in your company. An effective way to start the drip campaign is to offer a free sample of your product or a coupon for a service you provide to give the prospect a reason to enter their email into your system. From there, the customer will start to receive a chain of emails describing your business, what you offer, and what sets you apart from your competitors. Increasing your company name’s visibility on a person’s screen increases their likelihood of considering your service when they’re ready to buy.
Drip campaigns personalize your brand
Drip campaigns are all about personalization. The most effective way to gain and keep customers is by sharing your story. Let the customer know how your brand got started, why you are passionate about your profession, and why the product can positively impact their life. People enjoy reading and investing in what they can relate to. Sending drip campaign emails will keep the prospect engaged and informed about your products and services. Emails provide a quick and easy way to engage. Adults are constantly checking their emails, whether for professional or personal reasons – email advertising allows you to capitalize on that frequency. Make your drip campaign exciting and interactive by asking questions and personalizing it to your target audience.
The more reach, the more sales
Intentional customer reach often leads to increased sales. Typically, it takes 6 to 8 touches to create a sales lead. When sending one email to a prospect, it can get lost in the mix of Groupon emails, Bath & Body Works coupons, and online payments. But when a company continually sends emails, they are hard to ignore, especially ones with great content! Prospects and customers will look forward to your drip campaign to see what deals you are offering and how your services can make their life easier. Another smart marketing strategy to boost sales is emailing a customer after signing up for an event or visiting your company store — they will be more likely to open and engage with the email because of their recent exposure to your brand.
Are you ready to take your marketing to the next level? Email drip campaigns have proven effective because they lead to 50 percent more sales-ready leads through ongoing communication with customers. Consider hiring Momentum to create these emails for your business. Our professional marketing team will ensure your emails are speaking to your target audience effectively. When creating your email content, we will make sure to provide your potential customer with the backstory of your company and lead them on a journey. We will include information about what your company has to offer while making a clear call to action. Your email drip campaign will also include common consumer questions and answers so that customers feel comfortable hiring or paying for your services. We hope using the marketing strategy of drip campaigns will boost your sales and improve your company!