3 Ways Graphic Design Can Revolutionize Your Business
When you think about revolutionizing your business, the graphic design probably isn’t the first thing that pops into your head. But the truth is, graphic design has the power to make or break your business. Nine times out of ten, the first encounter a potential customer has with your brand involves some element of graphic design. Therefore, graphic design plays a massive role in how potential customers perceive your business. Here are three ways graphic design can revolutionize your business.
Capture the attention of your target market.
The average American experiences up to 4,000 advertising messages per day. Capturing the attention of your target market is easier said than done. Studies show that people are more likely to pay attention to something visually appealing. Therefore, great graphic design can help you capture the attention of your target market. It doesn’t matter if you know who your target market is, where they work, and the best time to reach out to them if you’re not creating something visually appealing. This applies to everything you use to reach out to your audience. Some of which includes your website, social media ads, mailers, billboards, emails, and so much more.
Help your audience understand your brand.
Every brand has its unique personality, or at least it should. Some brands are fun and quirky, while others are authoritative and bold. Whatever the essence of your brand, graphic design is one of the best means to portray it to your customers. That’s why good graphic designers won’t create anything for you until they understand your business and how you want to be perceived by your customers. Based on the information you share, they choose the color palette, typography, and images to represent your brand best. Based on your website’s graphic design, social media channels, print materials, and more, potential customers will get a sense of your brand and whether they want to know more about what you offer.
Make your message easier for people to digest.
In his book, “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” author and marketing guru Donald Miller explains that the human brain is continuously trying to conserve energy. If something is unclear or confusing, a person is unlikely to allocate the mental energy required to understand it. On the other hand, uncomplicated and easily digested messages are much more effective. The brain needn’t spend too much of its precious energy on them.
Miller further emphasizes the importance of this concept as it relates to a company’s website. If your website is visually cluttered and unclear, it’s going to dissuade potential customers from interacting with it. It will cause you to miss potential sales. That’s where excellent graphic design comes in. Whether you’re working on your website, a direct mail piece, or a social media ad, a great graphic designer will present your message in a way that makes it easy for viewers to digest and understand. Delivering your message with clarity is the best way to increase your customer base.
With many graphic design apps and websites available, it can be tempting for a business owner to create everything yourself. Considering the imperative role that graphic design plays in starting, growing, and sustaining a business, we recommend leaving it to the professionals. If you’re unsure where to start, the pros at Momentum Creative Lab would love to talk to you about how to revolutionize your business with graphics.