Momentum Blogs

Creating a Brand: What You Might be Forgetting

Creating a Brand: What You Might be Forgetting

August 26, 2016

Creating a successful company and recognizable brand takes work. You need a great product, reliable staff, effective sales channels, and creative marketing. But the list doesn’t stop there: numbers need to be crunched, applicable laws need to be followed, human need should be resourced. With so much going on, it’s easy for things to slip…

Read More
Why You Need to Invest in Interactive Content (Now)

Why You Need to Invest in Interactive Content (Now)

August 12, 2016

Unless you live under a rock, everywhere you look people are on their phones. Why you may ask? They aren’t just texting their BFFs, they’re scrolling through content and hunting for deals. And if you’re thinking, “Well, those aren’t my customers,” you’re wrong. The age group with the highest tablet use is 30-49. * http://www.marketingcharts.com/online/us-tablet-ownership-update-january-2014-39508/. If…

Read More
What’s in a Name?

What’s in a Name?

July 22, 2016

The name you choose for your business has a huge effect on your success. We’ve all seen the storefronts with bad names and thought to ourselves, “Who is going to go in there?” So if you’re thinking you have a really clever name for your new business, stop and take a moment to rethink it.…

Read More
Social Media Gaffes

Social Media Gaffes

July 15, 2016

Social media is a great platform to extend your brand and reach new consumers, but it can be tricky to navigate and maintain. Below are some of the top social media gaffes of companies and users you need to avoid. 1. Ignoring consumers Many companies forget that social media is a two-way street and was…

Read More
Why Quality is Still King

Why Quality is Still King

July 8, 2016

Have you ever seen a storefront with a dirty sign or a billboard that was starting to fade? Chances are you have and it’s equally likely that you don’t remember the store or the product that was being sold. Or even worse, what you saw left such a terrible impression that you vividly remember the…

Read More