Momentum Blogs
In the age of social media influencers and visual content, Instagram is a powerful branding and marketing tool. According to SproutSocial, 59% of 18-29 year olds and 38% of online women are present on the platform. That provides a unique and impactful opportunity to get your brand in front of your target audience (especially if…
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It’s 2018 and we’ve gone beyond brands just needing to have a website – you need to have a good website. If you want to increase awareness and help your target audience understand and purchase your products and services, your brand need to have a user-friendly website. And what better way to understand how to…
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Being at the top of your market and standing out from your competition is more complicated than just offering a superior or cheaper product. If you want to get ahead, you need to start with a plan for your business that prioritizes the needs of your target audience and caters to consumer behavior. Here are…
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No matter what your passion, almost everyone has entertained the idea of owning their own business at some point. The idea of setting your own hours, answering only to yourself, and making a living by your own business savvy has a powerful draw. For those bold enough to strike out on their own, the road…
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What is it that’s stopping you from achieving your dream? A lot of excuses might come to mind when you ask yourself this question, but the answer is actually much simpler: you. Daring to dream means taking a risk on an unknown outcome, but it can also take your and your business to the next…
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The old adage that “a picture is worth a thousand words” also applies to your logo. Just as individuals behind a company grow and change over time, so does the company itself. A logo is a representation of a business, meant to communicate the ideals and values associated with its brand. Consumers can form a…
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Search Engine Optimization (SEO) is essential for businesses, but it doesn’t have to be complicated. SEO is a way for search engines like Google and Bing to read and organize content so users can find the most useful information in their search. When you optimize your information for SEO, you’re organizing and labeling information on…
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No matter what industry you’re in, utilizing the top social media platforms is essential for success. Social media offers a world of opportunity for various purposes and audiences. While some platforms may be obsolete except in specific industries, there are four social media platforms that fit almost every business niche. Here is how to master…
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In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…
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Customer referrals are an important and exciting event for any business, whether you’re a B2B or a B2C company. But businesses so often get caught up in the excitement of a new lead that they forget what these referrals actually are: an opportunity to foster loyalty and trust with your current customer base. Instead of…
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