Momentum Blogs
No matter what your passion, almost everyone has entertained the idea of owning their own business at some point. The idea of setting your own hours, answering only to yourself, and making a living by your own business savvy has a powerful draw. For those bold enough to strike out on their own, the road…
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What is it that’s stopping you from achieving your dream? A lot of excuses might come to mind when you ask yourself this question, but the answer is actually much simpler: you. Daring to dream means taking a risk on an unknown outcome, but it can also take your and your business to the next…
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The old adage that “a picture is worth a thousand words” also applies to your logo. Just as individuals behind a company grow and change over time, so does the company itself. A logo is a representation of a business, meant to communicate the ideals and values associated with its brand. Consumers can form a…
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Search Engine Optimization (SEO) is essential for businesses, but it doesn’t have to be complicated. SEO is a way for search engines like Google and Bing to read and organize content so users can find the most useful information in their search. When you optimize your information for SEO, you’re organizing and labeling information on…
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No matter what industry you’re in, utilizing the top social media platforms is essential for success. Social media offers a world of opportunity for various purposes and audiences. While some platforms may be obsolete except in specific industries, there are four social media platforms that fit almost every business niche. Here is how to master…
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In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…
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Customer referrals are an important and exciting event for any business, whether you’re a B2B or a B2C company. But businesses so often get caught up in the excitement of a new lead that they forget what these referrals actually are: an opportunity to foster loyalty and trust with your current customer base. Instead of…
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Branding isn’t easy. As Jeff Bezos, CEO and founder of Amazon, puts it, “Your brand is what other people say about you when you’re not in the room.” To build a successful brand, you need to be able to control that conversation and, to do that, you need to understand more than just your own…
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You should already know why hashtags are so important to use in your business’s social media. (And, if you don’t, let us remind you.) But if you’re using hashtags without intention, you could be missing out on reaching that person who truly connects with your brand. Not all hashtags are created equal. Follow our three…
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Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…
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