Advertising
3 Ways to Improve Your Social Media Engagement
What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…
Read MoreMarketing Trends and Evolution in 2021
Each calendar year’s turnover ushers in fresh thinking as marketers review the “hits and misses” of the previous 12 months. Why wait until New Year’s Day to start preparing for next year when you could get ahead of marketing trends and begin 2021 with a captivating start? With technology changing every day, you never know…
Read More5 Areas Quality Advertising Impacts
In a world where consumers have endless options, it’s important to present your brand with a level of quality. Often times, consumers’ first exposure to a product is visual. Being able to make a powerful first impression can be the difference between gaining a lifelong customer or your product collecting dust. Quality advertising reflects different…
Read MoreMarketing Campaigns for St. Patrick’s Day 2017
Holidays are the perfect excuse to mix up your business’s usual ad campaigns and have a little fun with them – especially a holiday as joyous and good-natured as St. Patrick’s Day. With shamrocks, leprechauns, pots of gold, and more to choose from, Irish culture offers plenty of opportunity for your business to create a…
Read MoreTurning Romance into Dollar Signs: The History of Valentine’s Day & Marketing
Depending on which stance you’ve taken (cynical or hopeless romantic), you’ve probably come to believe one of two very different origin stories for how Valentine’s Day came to be. On one side, the Negative Nancy’s in your life will tell you that the holiday was invented by the candy and greeting card companies as a…
Read MoreTips for Effectively Utilizing Facebook Advertising
Facebook is the Swiss army knife of the internet. The ways that it can be utilized are as different as the people utilizing it. From grandma down to the grandkids, Facebook has something to offer everyone – and that’s why Facebook Advertising is so effective. Facebook ads give businesses the opportunity to tap into a…
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