social media engagement

What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…

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Each calendar year’s turnover ushers in fresh thinking as marketers review the “hits and misses” of the previous 12 months. Why wait until New Year’s Day to start preparing for next year when you could get ahead of marketing trends and begin 2021 with a captivating start? With technology changing every day, you never know…

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advertising, quality advertising

In a world where consumers have endless options, it’s important to present your brand with a level of quality. Often times, consumers’ first exposure to a product is visual. Being able to make a powerful first impression can be the difference between gaining a lifelong customer or your product collecting dust. Quality advertising reflects different…

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Holidays are the perfect excuse to mix up your business’s usual ad campaigns and have a little fun with them – especially a holiday as joyous and good-natured as St. Patrick’s Day. With shamrocks, leprechauns, pots of gold, and more to choose from, Irish culture offers plenty of opportunity for your business to create a…

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Facebook is the Swiss army knife of the internet. The ways that it can be utilized are as different as the people utilizing it. From grandma down to the grandkids, Facebook has something to offer everyone – and that’s why Facebook Advertising is so effective. Facebook ads give businesses the opportunity to tap into a…

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