business strategy

Everyone makes New Year’s resolutions, even businesses. But what should be included in a resolution anyway? Every business owner and entrepreneur wants the upcoming year to be “their year.” But the real question is, what are you going to do about it? It is time to stop making lists and start taking action. Whether you…

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drip campaign

When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that…

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social media engagement

What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…

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Each calendar year’s turnover ushers in fresh thinking as marketers review the “hits and misses” of the previous 12 months. Why wait until New Year’s Day to start preparing for next year when you could get ahead of marketing trends and begin 2021 with a captivating start? With technology changing every day, you never know…

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personalize your brand, personalized

A successful brand is the foundation of a successful company. After all, your brand is the face of it all and will be the main way customers develop their first impressions. It’s imperative that your brand accurately portrays who you are and what you do as well as illuminates the products and the people behind…

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branding, rebranding

As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…

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Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…

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As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and…

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First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…

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