5 Digital Marketing Trends to Expect This Year

marketing trends

2020 didn’t go as expected for anyone hopeful of the new year. With 2021 off to the races, we didn’t want to start the year off with any more uncertainty. Let’s take a minute to reflect on how much has changed in the marketing industry within the last few months. Have no fear. It can…

Read More

How to Build a Successful and Profitable Business Blog

business blog

Two of the most intimidating things about starting a business blog are the concern that people will not care what you have to say and that it will be a waste of time. Both assessments are incorrect. A blog is a proven way to drive inbound website traffic cost-effectively. It allows you to pick and…

Read More

5 Tips for Successful Graphic Design

graphic design

Graphic design is a critical element of marketing and should be during any business or project planning process. Without good graphics, advertisements and websites won’t stand out when compared to your competition. Here are some general tips to make sure your designs are successful. 1. Color is a Big Deal Colors are often associated with…

Read More

Marketing Trends and Evolution in 2021

Each calendar year’s turnover ushers in fresh thinking as marketers review the “hits and misses” of the previous 12 months. Why wait until New Year’s Day to start preparing for next year when you could get ahead of marketing trends and begin 2021 with a captivating start? With technology changing every day, you never know…

Read More

7 Ways to Evolve Your Content Strategy

content strategy, content is king, content, content marketing

Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…

Read More

Get to the Point: 3 Tricks to Hold Your Customer’s Attention

You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention? 1. Make your point in the first 10 seconds…

Read More