The Basics of Email Marketing

email marketing

Building your email list is essential for capturing sales leads. A profitable business revolves around relationship building, and email marketing allows personal interaction with potential customers who have demonstrated intent to purchase. Once you have your audience’s attention, email communication keeps your messaging in front of them and on their minds. But what exactly is…

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5 Digital Marketing Trends to Expect This Year

marketing trends

2020 didn’t go as expected for anyone hopeful of the new year. With 2021 off to the races, we didn’t want to start the year off with any more uncertainty. Let’s take a minute to reflect on how much has changed in the marketing industry within the last few months. Have no fear. It can…

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The Best Ways to Start Your Business Year with a Bang

business strategy

Everyone makes New Year’s resolutions, even businesses. But what should be included in a resolution anyway? Every business owner and entrepreneur wants the upcoming year to be “their year.” But the real question is, what are you going to do about it? It is time to stop making lists and start taking action. Whether you…

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3 Ways Drip Campaigns Will Boost Your Sales

drip campaign

When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that…

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3 Ways to Improve Your Social Media Engagement

social media engagement

What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…

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5 Tips for Successful Graphic Design

graphic design

Graphic design is a critical element of marketing and should be during any business or project planning process. Without good graphics, advertisements and websites won’t stand out when compared to your competition. Here are some general tips to make sure your designs are successful. 1. Color is a Big Deal Colors are often associated with…

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Marketing Trends and Evolution in 2021

Each calendar year’s turnover ushers in fresh thinking as marketers review the “hits and misses” of the previous 12 months. Why wait until New Year’s Day to start preparing for next year when you could get ahead of marketing trends and begin 2021 with a captivating start? With technology changing every day, you never know…

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4 Tools to Make Digital Marketing Easier

digital marketing, digital marketing strategy, marketing strategy

Digital marketing is easy, right? Wrong. It changes daily, it’s hard to measure, and it can be difficult to determine if you’re getting the results you want. Luckily, the world is one step ahead of us. There are countless tools out there to help us manage our online presence. But how do you know which…

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Tips for Nailing an Interview at a Marketing Agency

job interview at marketing agency

You’ve been asked to come in to a job interview at a marketing agency. Now, it’s time to prepare. Interviews can be intimidating but, the more prepared you are, the better you’ll do. While there are many ways to prepare for an interview, we’ve put together a list of our favorites. 1. Do Your Homework…

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The Call to Action Basics Guide

call to action, cta

A strong call to action is central to what we do as digital marketers. After all, 100 leads don’t do you any good unless you have a way to turn them into sales. That’s why it’s so important to get your call to action right. Here are some strategies that will serve as a clear…

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