5 Advantages of Hiring a Professional Graphic Designer

graphic designer

Graphic design is often considered optional by business owners; many people deem it necessary but not a top priority. However, choosing not to spend marketing money on excellent design can be a costly mistake in the long run. Graphic design is much more in-depth than people assume, and when it comes to your logo and…

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3 Ways Graphic Design Can Revolutionize Your Business

graphic design

When you think about revolutionizing your business, the graphic design probably isn’t the first thing that pops into your head. But the truth is, graphic design has the power to make or break your business. Nine times out of ten, the first encounter a potential customer has with your brand involves some element of graphic…

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How to Implement Emotional Marketing

emotional marketing

Successful emotional marketing is one of the most valuable tools in the advertising world. When done correctly, emotional marketing can sway the most challenging consumers and create lasting customer loyalty. Emotional marketing should connect with customers in a way that goes far beyond necessity or desire. Yes, it is a strategy, but it cannot feel…

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The Basics of Email Marketing

email marketing

Building your email list is essential for capturing sales leads. A profitable business revolves around relationship building, and email marketing allows personal interaction with potential customers who have demonstrated intent to purchase. Once you have your audience’s attention, email communication keeps your messaging in front of them and on their minds. But what exactly is…

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5 Digital Marketing Trends to Expect This Year

marketing trends

2020 didn’t go as expected for anyone hopeful of the new year. With 2021 off to the races, we didn’t want to start the year off with any more uncertainty. Let’s take a minute to reflect on how much has changed in the marketing industry within the last few months. Have no fear. It can…

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The Best Ways to Start Your Business Year with a Bang

business strategy

Everyone makes New Year’s resolutions, even businesses. But what should be included in a resolution anyway? Every business owner and entrepreneur wants the upcoming year to be “their year.” But the real question is, what are you going to do about it? It is time to stop making lists and start taking action. Whether you…

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3 Ways Drip Campaigns Will Boost Your Sales

drip campaign

When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that…

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3 Ways to Improve Your Social Media Engagement

social media engagement

What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…

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5 Tips for Successful Graphic Design

graphic design

Graphic design is a critical element of marketing and should be during any business or project planning process. Without good graphics, advertisements and websites won’t stand out when compared to your competition. Here are some general tips to make sure your designs are successful. 1. Color is a Big Deal Colors are often associated with…

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