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Market Smarter, Not Harder: Focusing on Your Target Audience

By Thomas MacDonald | January 19, 2018 | 0

In order to effectively market your church, you need to know the people on the other end: your target audience. Many churches make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…

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