Target Markets
Why You Should Hire a Brand Consultant
Branding isn’t easy. As Jeff Bezos, CEO and founder of Amazon, puts it, “Your brand is what other people say about you when you’re not in the room.” To build a successful brand, you need to be able to control that conversation and, to do that, you need to understand more than just your own…
Read MoreMarket Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
Read MoreA How-To Guide to Millennials
Millennials are spending money – and a lot of it. Millennial spending has been estimated at upwards of $1 trillion and you would be hard-pressed to find a company that doesn’t want a piece of that. This generation is also extremely influential with older consumers, such as their parents and grandparents. With so much buying…
Read MorePut Your Best Foot Forward: 3 Ways to Manage Your Online Reputation
In this day and age, a customer’s first impression of your company is formed before they even walk through the door or speak to any of your employees. Through the power of the internet, we can get to know people and their businesses with the click of a button. Businesses can take advantage of this…
Read MoreMarketing in the Age of the Informed Consumer
Gone are the days where a consumer’s purchases were driven by catchy radio jingles and attention-grabbing TV ads. So long to times when what a customer knew about a product was controlled by what a salesman disclosed. Thanks to the internet, this model has been flipped on its head. Consumers are more informed and educated…
Read MoreGet to the Point: 3 Tricks to Hold Your Customer’s Attention
You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention? 1. Make your point in the first 10 seconds…
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