How to Optimize Your Brand for the Top Social Media Platforms

No matter what industry you’re in, utilizing the top social media platforms is essential for success. Social media offers a world of opportunity for various purposes and audiences. While some platforms may be obsolete except in specific industries, there are four social media platforms that fit almost every business niche. Here is how to master social media marketing on Facebook, Instagram, Twitter, and LinkedIn.


Facebook is one of the most powerful social media platforms and is set up for B2C (Business to Consumer) use. It has a diverse audience when it comes to gender, demographics, education, and age, so it’s easy to reach virtually anyone. When it comes to Facebook, it’s important to understand your target audience and create separate messages for each one.

It isn’t smart to blast Facebook with business-type content because it can lead to people blocking you. The best ways to get engagement are by posting events, relevant content, and other things  your customers relate to. Keep an eye on the Facebook analytics to see what your audience is best responding to.


Twitter is a vital marketing tool. Our current president proved this by using Twitter to launch and expand his campaign, especially in the early stages. Following top brands and influencers can connect your brand to well-known and trusted reputations. Twitter allows a company to get on a personal level with customers. The site is also known for impromptu, fast-paced posts and responses so be sure to stay on top of your account.

Twitter offers detailed analytics that are perfect for honing in on your target audience and finding exactly what works for them. Remember to engage, engage, engage. Don’t just post original content. Quote other reputable pages and people, mention others, retweet and spread the favorites. Eighty percent of your tweets should focus on promoting interactions with your followers.

instagram, instagram for business, social media


Instagram has seven hundred million monthly active users and has a huge international base. Although Instagram currently leans more towards young audiences and women, it’s rapidly expanding. This platform is most beneficial for companies that work in visual industries such as food, travel, and fashion. It’s also a great e-commerce driver and brand engagement tool.

When posting on Instagram, remember to always encourage your users to take action such as using a hashtag or a call-to-action. Also, the bio is a critical part of success on Instagram because it is the only way to incorporate a clickable link and forward traffic to your website. It is best to use a link shortener, such as Hub Spots URL Builder, or a tool like Bitly or Ultimately, be professional with the quality of any photos or videos you post and take advantage of trending hashtag opportunities.


LinkedIn is a professional-level networking site. It’s a place to make career or industry connections and utilize them when necessary. It also offers personalized groups and discussions to talk about interests, show transparency, solicit advice, ask and answer questions, and let your expertise impress others.

This platform is very beneficial for lead generation. Keep updating your profile regularly to develop relationships with other companies and potential partners. This will allow you to request endorsements and to build a reputation on the platform. Join groups that relate to your industry and be active in those groups. Remember, this platform is not like other social media platforms because it has a very professional persona so stay in tune.

These top four social media platforms offer the most current potential to grow awareness of your business and build a reputation in your niche. Use these tips to secure a better strategy. The most important thing across every social media platform is to stay up-to-date on all the latest trends and changes.