If someone asked you to identify your brand,
what would you say?
Would you be excited about the embodiment of your company's mission and purpose? Or would you feel confused, and maybe even lost? In this assessment, we'll use a series of "yes "or "no" questions to determine the strength, depth, and clarity of your brand. By the time you finish, you'll likely begin to see the gaps for yourself... but we'll give you a letter grade anyways. (We're nice like that.)