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4 Ways Interns Empower Your Business

August 17, 2018

No matter what industry you’re in, interns can be a valuable asset to both your employees and the company itself. Internships provide more than just knowledge and experience for the intern themselves, they also benefit your entire team. Here are four ways interns empower your business and provide opportunities to empower your team. 1. Giving…

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advertising, quality advertising

5 Areas Quality Advertising Impacts

August 3, 2018

In a world where consumers have endless options, it’s important to present your brand with a level of quality. Often times, consumers’ first exposure to a product is visual. Being able to make a powerful first impression can be the difference between gaining a lifelong customer or your product collecting dust. Quality advertising reflects different…

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types of video marketing, video marketing, video production

Effective Types of Video Marketing to Humanize Your Brand

July 20, 2018

We all know by now that video marketing is a powerful and effective marketing strategy.  So, shouldn’t we try to utilize it as often as we can? Video can be used to complement or replace written or graphic content. Buyers want an authentic and human feel to their brands and video gets us there. Think…

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landing page, effective landing page, landing page tips

Generate Leads & Increase Conversions by Creating an Effective Landing Page

July 6, 2018

We don’t need to ask if you’re looking for an easy way to generate leads and increase conversion rates (because of course you are). And adding landing pages to your digital marketing strategy is exactly what you need to do to do just that. These simple but effective tools enhance any advertising and marketing campaign…

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Start Your Own Small Business: The Sharing Economy Can Help Get You Started

June 29, 2018

Written by Dean Burgess, Excitepreneur.net How the Sharing Economy Changed the Way We Consume For a long time, the words “sharing” and “economy” didn’t appear by each other in any context whatsoever. Over the past decade or so, however, the sharing economy has reshaped the way we travel, the way we raise funds, and the way…

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instagram, instagram marketing tips

4 Powerful Instagram Marketing Tips to Borrow from Beauty Brands

June 15, 2018

In the age of social media influencers and visual content, Instagram is a powerful branding and marketing tool. According to SproutSocial, 59% of 18-29 year olds and 38% of online women are present on the platform. That provides a unique and impactful opportunity to get your brand in front of your target audience (especially if…

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major website fails, website fails, website, bad website

10 Major Website Fails That Chase Away Potential Customers

June 1, 2018

It’s 2018 and we’ve gone beyond brands just needing to have a website – you need to have a good website. If you want to increase awareness and help your target audience understand and purchase your products and services, your brand need to have a user-friendly website. And what better way to understand how to…

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5 Effective Business Strategies to Stand Out from the Competition

May 25, 2018

Being at the top of your market and standing out from your competition is more complicated than just offering a superior or cheaper product. If you want to get ahead, you need to start with a plan for your business that prioritizes the needs of your target audience and caters to consumer behavior. Here are…

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small business owner

4 Common Mistakes Small Business Owners Make

May 4, 2018

No matter what your passion, almost everyone has entertained the idea of owning their own business at some point. The idea of setting your own hours, answering only to yourself, and making a living by your own business savvy has a powerful draw. For those bold enough to strike out on their own, the road…

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Daring to Dream: An Essential Part of Your Business Strategy

April 27, 2018

What is it that’s stopping you from achieving your dream? A lot of excuses might come to mind when you ask yourself this question, but the answer is actually much simpler: you. Daring to dream means taking a risk on an unknown outcome, but it can also take your and your business to the next…

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